Artificial Grass Installation
AI-powered lead re-engagement system integrated with Pipedrive CRM that automatically follows up with stale leads over a 90-day cadence — rotating between text, email, and phone calls every 3-4 days, with escalating messaging that shifts from value reminders to urgency-based final notices. Includes do-not-disturb logic, weekend exclusions, and outbound tracking.
Enabled a two-person sales team to systematically re-engage leads that were dying in the CRM during peak seasons. Customers who had gone cold responded to the urgency-based final outreach, recovering opportunities that would have otherwise been lost.