For companies that need a clear operating model for AI adoption.

You bought the AI tools. Now you need an AI plan.

Align your leadership team, build AI into your daily operations, get company-wide adoption instead of isolated experiments, and finally feel confident that AI's actually making your business better, not more complicated.

Reserve your workshop

Not sure if this is right for you? Book a quick call.

60+
AI systems shipped to production
$13M
Total ROI produced for our clients
100K+
Fans across the world
11+
Industries in production today

Why we built this

After designing and deploying more than 60 production AI systems, the truth became impossible to ignore.

Devin Kearns speaking on stage

“The companies actually winning with AI weren't winning because they picked Claude over ChatGPT, hired better prompt engineers, or bought more software.

They were winning because leadership changed how the organization operated. They established governance, standardized how AI got used, captured company knowledge, built reusable systems, created clear ownership, and measured success with real ROI.

Look, we all know that AI is inevitable. The challenge leaders are faced with today is figuring out how to maximize what it can do for their organization.”

Devin Kearns Co-founder, CustomAI Studio

Ready to become AI-native?

Give your leadership team a clear operating model, practical governance, and a plan you can act on immediately.

Reserve your workshop

Not sure if this is right for you? Book a quick call.

The five stages of AI adoption

We guide your business through each stage, from scattered experiments to an organization that runs on AI by default.

You are here
01
Stage One

Experimental

Scattered, ad-hoc use. Shadow AI, no shared view, no guardrails.

02
Stage Two

Governed

Leadership aligned. Shared vocabulary, risk framework, a place to build safely.

03
Stage Three

Operational

Adoption department by department. Real workflows moved into production.

04
Stage Four

Integrated

A dedicated team inside the business. Custom infrastructure, working across departments.

05
Stage Five

Optimized

AI-native. Compounding gains, measured on outcomes, improving on its own.

A structured journey
that compounds over time

Every phase builds on the last, until AI becomes a core part of how your company operates.

01 Governed

Foundation

In one half-day session, leadership and department heads align on AI strategy, risk, governance, budgeting, and change management. Then we build the department-by-department rollout plan, select the firm-wide toolset, and configure the workspace live so the firm leaves with a clear path to becoming AI-native.

AI-Native Strategy

AI-Native Strategy

A clear plan for where AI fits, what to prioritize, and how the business should organize around it.

Includes

Strategic priorities
Operating model
Decision framework
Roadmap

Document preview

Governance Kit

Policies, ownership, and review standards for using AI safely across the organization.

Includes

Approved tools and usage
Data handling rules
Human review requirements
Risk ownership

Document preview

Adoption Playbook

A practical rollout plan for building confidence, capability, and repeatable usage across teams.

Includes

Champion network
Training cadence
Use-case rollout
Feedback loops

Document preview

Budgeting Framework

A simple way to evaluate AI investments, stage funding, and prioritize the highest-value opportunities.

Includes

Portfolio categories
ROI model
Funding stages
Cost ownership

Document preview

Change Management Playbook

The communication and enablement plan for making AI adoption deliberate, useful, and credible.

Includes

Leadership narrative
Communication plan
Manager enablement
Success signals

Document preview

By the end of Foundation, the firm is aligned on where AI fits, what happens next, and how every department moves forward under one clear plan.

02 Operational

Build

We execute the rollout one department at a time. Each team gets a tailored briefing, builds Skills around its real workflows, and learns to improve them independently. By the end, every department is operating with practical AI capabilities, following the sequence defined in Foundation.

Customize

Skills

Marketing
campaign-brief
content-calendar
newsletter-draft
competitor-research
Sales4
Operations4
HR4
Finance4
Leadership4
leadership-briefing
board-update-draft
strategy-memo
meeting-debrief
campaign-brief
···
Added by
You
Last updated
Apr 14, 2026
Trigger
Slash command + auto
Description
Create a comprehensive campaign brief that aligns messaging, audience, goals, channels, and measurement to drive effective, on-brand marketing campaigns.

Campaign Brief Skill

Workflow
  1. Define objective: Clarify the primary goal and success metrics.
  2. Audience: Describe target segments and key customer insights.
  3. Core message: Articulate the single-minded proposition and key proof points.
  4. Channels & tactics: Specify channels, formats, and campaign elements.
  5. Timeline & milestones: Outline key dates and deliverables.
  6. Measurement: Define KPIs, tracking approach, and reporting cadence.
Guidelines
  • Be concise, specific, and actionable.
  • Ensure consistency with brand voice and positioning.
  • Highlight risks, assumptions, and dependencies.
  • Use tables or lists where helpful for clarity.

By the end of the rollout, each department has working AI Skills embedded into its real workflows and the capability to keep improving them.

03 Integrated & Optimized

Growth

Growth extends beyond what internal teams can build alone. CAIS becomes your embedded AI team, developing the custom infrastructure behind the Skills, including orchestration, automation, centralized company knowledge, and the backend systems required to operate AI-native. It is an ongoing partnership designed to continuously expand the firm's capabilities.

AI Adoption & Impact Dashboard

Track usage, adoption, impact, and ROI across the organization.

Jun 1 – Jun 30, 2026
Export report
Total active users
248
↑ 18% vs May
Total spend (MTD)
$42,318
↓ 6% vs May
Tasks automated
1,284
↑ 24% vs May
Hours saved
3,670
↑ 31% vs May
Est. value created
$128,540
↑ 27% vs May
Spend over time
MTD
Actual spend Forecast Budget
Spend by team
MTD
$42.3K
total spend
Engineering
$14,921
Marketing
$10,575
Sales
$8,456
Operations
$5,082
HR & Finance
$3,284
Total
$42,318
Top use cases by usage
View all
Use case
Users
Usage
Content creation
142
Data analysis
118
Code generation
96
Research
78
Process automation
54
Adoption by department
View all
Department
Rate
Trend
Engineering
92%
Marketing
78%
Sales
71%
Operations
64%
HR & Finance
58%
Recent activity
View all
New user onboarded: Sarah Kim (Marketing)
Added to Content Creation use case
2h ago
Spend alert: Engineering exceeded budget by 10%
MTD spend is $14,921
4h ago
New automation deployed: Lead Gen Workflow
By Sales Operations
6h ago
Weekly report generated
View full report
1d ago

By this stage, AI is no longer a set of isolated tools. It is part of how the firm operates, learns, and scales.

Hear it from our clients

Leadership teams who came in with scattered AI usage, and left with a plan they could act on the next morning.

“This is more than I would have hoped for. I kept telling Devin this was where I wanted to get to, but I didn't expect we were going to get there this quickly. The whole thing was incredibly thoughtful, and as soon as I showed it to Keith (CEO), he was immediately bought in.”
Kevin Byrne SVP Operations, Atrium Living
Reserve your workshop

Not sure if this is right for you? Book a quick call.

Hear it from our fans

What a banger
N Nate H.
Good stuff Devin!
G Gabriel M.
Man, this is the most valuable yet realistic prediction of what is coming next. The only 'no-hype' voice in the AI industry.
A Aaron W.
The last video you did on VCs and the way things are headed had some real gold in it. Sent it to my son who recently graduated from CS. Really high quality content here. Thanks for sharing your knowledge.
A Adam V.
Man the value you are giving out for free is amazing and making a huge difference in my business
P Parker J.
Great video Devin, thanks for sharing. Keep up the good work.
R Ryan S.
Keep up the good work, respect from Malta
F Faisal M.
Probably most valuable insights for all of the white collar workers!
V Vijay G.
That “holistic approach” line is the part I paused on, because a lot of teams call themselves AI-native when they've really just layered tools on top of messy processes. The data flow and human checks usually decide whether the whole thing actually works.
C Cindy T.
Thank you so much for explaining the edge mid-market companies have compared to enterprises. I work in an SMB and see the advantages as well. I'm currently doing my master thesis about this topic. Would love to exchange with you!
J Jonas J.
Keep making these videos. They are great, and your communication skills are on point. I use them to explain to others what I have been building.
D Dean S.
Started following your channel from your podcast with Nate. Your insight on how you see this space going is just special. I love your content strategy, you are giving us the truth on what is really happening.
T Tolu I.
Love the take on turning each employee's decision-making into skills/frameworks. Helps clarify an ongoing thought on what my son will do for work when he grows up.
S Spencer S.
I'm starting to trust this majestic mustache. You're a breath of fresh air compared to all these vibe automation “specialists”. I come from organizational psychology so I resonate with your approach. Keep it up!
A Andreas H.
You are extremely plugged in, my guy. Kudos and thank you for the content.
I Ian W.
I'm just starting to get into this stuff, but the way you talk about it makes so much sense. The idea that you can create the greatest instructions and tools, but it's useless if the person assigned doesn't use what you provide, is very familiar.
P Paul P.
Great video mate, crazy that there's literally no one speaking AI from a business standpoint on YouTube atm.
R Raz K.
What a banger
N Nate H.
Good stuff Devin!
G Gabriel M.
Man, this is the most valuable yet realistic prediction of what is coming next. The only 'no-hype' voice in the AI industry.
A Aaron W.
The last video you did on VCs and the way things are headed had some real gold in it. Sent it to my son who recently graduated from CS. Really high quality content here. Thanks for sharing your knowledge.
A Adam V.
Man the value you are giving out for free is amazing and making a huge difference in my business
P Parker J.
Great video Devin, thanks for sharing. Keep up the good work.
R Ryan S.
Keep up the good work, respect from Malta
F Faisal M.
Probably most valuable insights for all of the white collar workers!
V Vijay G.
That “holistic approach” line is the part I paused on, because a lot of teams call themselves AI-native when they've really just layered tools on top of messy processes. The data flow and human checks usually decide whether the whole thing actually works.
C Cindy T.
Thank you so much for explaining the edge mid-market companies have compared to enterprises. I work in an SMB and see the advantages as well. I'm currently doing my master thesis about this topic. Would love to exchange with you!
J Jonas J.
Keep making these videos. They are great, and your communication skills are on point. I use them to explain to others what I have been building.
D Dean S.
Started following your channel from your podcast with Nate. Your insight on how you see this space going is just special. I love your content strategy, you are giving us the truth on what is really happening.
T Tolu I.
Love the take on turning each employee's decision-making into skills/frameworks. Helps clarify an ongoing thought on what my son will do for work when he grows up.
S Spencer S.
I'm starting to trust this majestic mustache. You're a breath of fresh air compared to all these vibe automation “specialists”. I come from organizational psychology so I resonate with your approach. Keep it up!
A Andreas H.
You are extremely plugged in, my guy. Kudos and thank you for the content.
I Ian W.
I'm just starting to get into this stuff, but the way you talk about it makes so much sense. The idea that you can create the greatest instructions and tools, but it's useless if the person assigned doesn't use what you provide, is very familiar.
P Paul P.
Great video mate, crazy that there's literally no one speaking AI from a business standpoint on YouTube atm.
R Raz K.
Thanks for sharing this Devin. You are clearly ahead of most here and it's great to see you sharing it in such detail. I recently threw in my career as a Salesforce technical expert to bootstrap my own startup around AI, and it was great validation when you used my old job as an example of what's about to be demolished. You are an instant sub for me.
F Fabian R.
I'm picking up what you're putting down. I appreciate you sharing your thoughts
S Sam R.
G'day from Sydney. Great content.
C Chris M.
this was great
W Will R.
2nd view, 1st comment. Jus love what you are doing, keep up
F Faisal M.
Love the phased roadmap and the first phase “assification” !!
S Shahid M.
I really appreciate you sharing with us all this stuff that you've learned and are learning.
G Grayson C.
Don't trust this guy. He breaks things down too simply and is too well spoken. Too good to be true.
R Ryan C.
Hi Devin, I came across your company and this video approx 1 year after you made it. Would you say the agents you display here are still relevant, or are there better ways 1 year on? Much appreciated, love your work!
S Sven H.
Dude… I just wanna say you're freakin AWESOME! Thanks for sharing. NEVER STOP POSTING
A Aaron K.
I enjoy the uniqueness you bring based on your in-depth business knowledge, and how easy you make it to practically apply AI systems to a business. Thank you.
M Mike M.
I think the other guys in the comments didn't get it. I've been building agentic systems for 7–8 figure e-commerce brands for months, and I can't find relevant content that isn't too beginner or purely hype. Very few people build real production-ready agentic systems that create value. Happy to have found one of them, keep up the good work!
S Steph F.
never stop posting.
S Stefano F.
Another classic. Very insightful, I learned a lot. The best thing about this content is how you articulate why you see something as good or bad. Great work!
T Tom M.
I love your content, man. You always bring such strong points of view. As someone who enjoys system architecture discussions, I appreciate how you bring AI into that conversation in a practical and thoughtful way.
D Daniel P.
It is refreshing to hear about the Ayurvedic approach in America!
D Daniel R.
Great advice. I'll definitely try owning the stack and make the maintenance so vital for clients that they keep paying for it. Thank you again.
T Tom M.
Thanks for sharing this Devin. You are clearly ahead of most here and it's great to see you sharing it in such detail. I recently threw in my career as a Salesforce technical expert to bootstrap my own startup around AI, and it was great validation when you used my old job as an example of what's about to be demolished. You are an instant sub for me.
F Fabian R.
I'm picking up what you're putting down. I appreciate you sharing your thoughts
S Sam R.
G'day from Sydney. Great content.
C Chris M.
this was great
W Will R.
2nd view, 1st comment. Jus love what you are doing, keep up
F Faisal M.
Love the phased roadmap and the first phase “assification” !!
S Shahid M.
I really appreciate you sharing with us all this stuff that you've learned and are learning.
G Grayson C.
Don't trust this guy. He breaks things down too simply and is too well spoken. Too good to be true.
R Ryan C.
Hi Devin, I came across your company and this video approx 1 year after you made it. Would you say the agents you display here are still relevant, or are there better ways 1 year on? Much appreciated, love your work!
S Sven H.
Dude… I just wanna say you're freakin AWESOME! Thanks for sharing. NEVER STOP POSTING
A Aaron K.
I enjoy the uniqueness you bring based on your in-depth business knowledge, and how easy you make it to practically apply AI systems to a business. Thank you.
M Mike M.
I think the other guys in the comments didn't get it. I've been building agentic systems for 7–8 figure e-commerce brands for months, and I can't find relevant content that isn't too beginner or purely hype. Very few people build real production-ready agentic systems that create value. Happy to have found one of them, keep up the good work!
S Steph F.
never stop posting.
S Stefano F.
Another classic. Very insightful, I learned a lot. The best thing about this content is how you articulate why you see something as good or bad. Great work!
T Tom M.
I love your content, man. You always bring such strong points of view. As someone who enjoys system architecture discussions, I appreciate how you bring AI into that conversation in a practical and thoughtful way.
D Daniel P.
It is refreshing to hear about the Ayurvedic approach in America!
D Daniel R.
Great advice. I'll definitely try owning the stack and make the maintenance so vital for clients that they keep paying for it. Thank you again.
T Tom M.
Great thought leadership once again
T Theo D.
Loads of good knowledge! I have the same conclusions as you for my internal project.
M Monish M.
Hey Devin, this video continues to inspire. Keep coming back to it even 12 months later. Companies are starting to focus on these layers. Good work highlighting the future.
B Ben T.
If only people knew how much value your talks bring.
X Xavier F.
Best AI content on YouTube. Problems are easy to solve when you know what you're solving.
P Parker J.
Man what a gem this channel is, great explanation and immense value from a very knowledgeable person. The metrics that show the ROI of what an AI solution did is what I struggle with most. I know this channel will help me do that. Keep up the good work!
T Tom M.
Outstanding
S Steve P.
The agentic OS concept is a total game changer for real ROI. I focus on project efficiency, and seeing a holistic approach to AI implementation is exactly what the industry needs today.
T Tomas Q.
Spot on, but why do you think it ends at systems experts…?
D Diana I.
This is really great info. Great work!
F Faried S.
Banger! Such a robust framework, provides value in every step!
T Tom M.
AI-native operations at scale, if done right, can be powerful. How do you make sure there's support for when servers slow down or break so operations can keep going? Great video btw, I'm learning so much!
N Neven K.
Damn good advice
C Carlos C.
Thank you for your down-to-earth vision & explanations, Devin. Your videos are a breath of fresh air in a world filled with hype.
M Mike M.
Really well put. When speed and development are prioritized over quality and first-principles logic, there's real value arbitrage from the hard work it takes to build something right.
P Parker J.
Free education, taking notes
P Parker J.
Great thought leadership once again
T Theo D.
Loads of good knowledge! I have the same conclusions as you for my internal project.
M Monish M.
Hey Devin, this video continues to inspire. Keep coming back to it even 12 months later. Companies are starting to focus on these layers. Good work highlighting the future.
B Ben T.
If only people knew how much value your talks bring.
X Xavier F.
Best AI content on YouTube. Problems are easy to solve when you know what you're solving.
P Parker J.
Man what a gem this channel is, great explanation and immense value from a very knowledgeable person. The metrics that show the ROI of what an AI solution did is what I struggle with most. I know this channel will help me do that. Keep up the good work!
T Tom M.
Outstanding
S Steve P.
The agentic OS concept is a total game changer for real ROI. I focus on project efficiency, and seeing a holistic approach to AI implementation is exactly what the industry needs today.
T Tomas Q.
Spot on, but why do you think it ends at systems experts…?
D Diana I.
This is really great info. Great work!
F Faried S.
Banger! Such a robust framework, provides value in every step!
T Tom M.
AI-native operations at scale, if done right, can be powerful. How do you make sure there's support for when servers slow down or break so operations can keep going? Great video btw, I'm learning so much!
N Neven K.
Damn good advice
C Carlos C.
Thank you for your down-to-earth vision & explanations, Devin. Your videos are a breath of fresh air in a world filled with hype.
M Mike M.
Really well put. When speed and development are prioritized over quality and first-principles logic, there's real value arbitrage from the hard work it takes to build something right.
P Parker J.
Free education, taking notes
P Parker J.

Choose the right starting point

Every company is at a different stage of AI adoption. We meet you where you are today and help you get to where you want to go.

Foundation

Starting at $2,997 USD

One half-day leadership session

Best for companies that need alignment & governance.
Leadership is still figuring out what AI means for the business, where it fits, and how to use it responsibly.

  • Executive education for all leadership
  • Department-by-department rollout playbook
  • Executive AI Governance Starter Kit
  • Org-wide Claude workspace, configured live
  • Shared vocabulary & decision record
Reserve your foundation workshop

Not ready yet? Book a call.

Most popular

Build

Per department Custom pricing

Current-state briefing + Skill-building sessions, per department

Best for companies ready to operationalize AI.
Leadership already believes in AI and wants to build real systems that add value on day one.

  • Everything in Foundation, plus:
  • Department-specific current-state briefing
  • A working Skill library per department, built with your team
  • Your team trained to build & maintain their own Skills
  • Adoption record feeding a shared knowledge base
  • Repeated per department, in your rollout order
Reserve your build workshop

Not ready yet? Book a call.

Embedded AI Team

Growth

Ongoing partnership · no fixed end date

Best for companies ready to operate AI-native. Instead of hiring a full-time AI engineering team, Solutions Architect, and Change Lead, you get an embedded team building the custom infrastructure that takes the firm from operational to optimized.

Book a discovery call

Your embedded team helps you:

  • Embedded AI engineering team
  • Custom automation & orchestration systems
  • Centralized company knowledge environment
  • Ongoing governance & system maintenance
  • New opportunities identified continuously